In search of our collective souls.
Feel Eternity is a design studio. But really, it is an idea. More than that, it is a feeling.
Feel Eternity’s objective is to connect technology with culture, design, and philosophy. At the end of the day, it seeks to be a bridge to the things that help us feel alive, and learn how we can design a better world together.
In humanity’s pursuit of innovation—and let’s be honest, money—I can’t help to feel that we’ve collectively lost our soul.
Feel Eternity started because of a void I felt deep in my heart. I feel it right now while I’m typing this. The people who fund the biggest companies in the world, who run the biggest companies in the world, and build for the biggest companies in the world, and thus strategically decide the manufactured culture that we engage with as a society, do not have our best interest. They also have very little taste.
We have become a society of more and more: more money, more abundance, more excess, more stuff. But we’ve become a culture with less and less. Less raw individualism. Less feeling. Less doing things for the sake of doing it. Less soul in the game. Clout-chasing is at an all time-high, attention is at an inflation, yet substance is in decline.
I don’t mean to paint everything wholesale as negative and trash. Of course there are anomalies whom we owe so much to for being the standouts. They are inspirations and vanguards keeping the fabric of what we know as ‘culture’ going and alive. And maybe I feel the way I feel because of guilt and shame, as I’ve been a part of this degradation both by participating in and promoting this pursuit of more but sacrificing our souls in the process.
So this is my response. Feel Eternity as a whole—the studio, consultancy, this publication—will do its best to get our souls back on track through the things we build, and aspire to connect it to things that are eternal: beauty, truth, hope, depth.
If it sounds too ethereal, that’s precisely the point: we’ve hyper-focused on the things that we can touch, have monetary value, be quantified in meaningless things like “likes.” And yet, we’ve lost the appetite for the things that we can’t touch and are invaluable, the things we can’t put a price on: inspiration, connection, artistry, essence.
I’ve been writing on the Internet for a long time: it’s time to zone in and create something that propagates the things that I want to see more of. To talk about the things that don’t immediately translate to bottom lines. To celebrate the things happening in the present that reminds us there are people fighting the good fight, and hopefully reimagine the future because the things we build can have a soul and purpose, and need not be just for feeding the capitalistic machine, and doesn’t always have to be cheap or direct copycats of the hottest trends.
There is room for beauty, for soul, for meaning. And we can pour those things into the things that we build. Because someone has to.
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